06 Desember 2008
04 Desember 2008
Affiliate services
- Affiliate programs directories
- Affiliate networks (see also Category:Internet advertising services and affiliate networks)
- Affiliate manager and Outsourced Program Management (OPM or APM) (manages affiliates)
- Category:Internet marketing trade shows
See also
- Broad: Internet marketing or online marketing / online advertising
- Advertising methods: web banner, Ad filtering, ad serving,central ad server, pop-up ad, contextual advertising
- E-Mail advertising: e-mail spam, E-mail marketing, spamming
- Marketing tactics: Guerilla marketing, marketing strategy and guerrilla marketing warfare strategies, Evangelism marketing or Word of mouth marketing
- Search engines: Search engine marketing (SEM), Search engine optimization (SEO), Pay per click Advertising (click fraud), Paid inclusion
- Industry calculations: Click through rate (CTR), cost per action (CPA), effective cost per action (eCPA), cost per click (CPC), cost per impression (CPI), cost per mille (CPM), effective cost per mil (eCPM)
- Compensation/Pricing: Compensation methods, Category:Compensation, Category:Pricing
- Regulation: Code of Conduct (affiliate marketing)
- Terminology: Industry specific abbreviations
Types of affiliate websites
Affiliate websites are often categorized by merchants (i.e., advertisers) and affiliate networks. There are currently no industry-wide accepted standards for the categorization. The following types of websites are generic, yet are commonly understood and used by affiliate marketers.
- Search affiliates that utilize pay per click search engines to promote the advertisers' offers (i.e., search arbitrage)
- Comparison shopping websites and directories
- Loyalty websites, typically characterized by providing a reward system for purchases via points back, cash back, or charitable donations
- Coupon and rebate websites that focus on sales promotions
- Content and niche market websites, including product review sites
- Personal websites (This type of website was the reason for the birth of affiliate marketing; however, such websites are almost reduced to complete irrelevance compared to the other types of affiliate websites.)
- Weblogs and website syndication feeds
- E-mail list affiliates (i.e., owners of large opt-in -mail lists that typically employ e-mail drip marketing) and newsletter list affiliates, which are typically more content-heavy
- Registration path or co-registration affiliates who include offers from other merchants during the registration process on their own website
- Shopping directories that list merchants by categories without providing coupons, price comparisons, or other features based on information that changes frequently, thus requiring continual updates
- Cost per action networks (i.e., top-tier affiliates) that expose offers from the advertiser with which they are affiliated to their own network of affiliates
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